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Gloucestershire Business News

£16m redevelopment plans approved for former factory site

Plans were approved last week to transform the former Vibixa site in Cheltenham into 14 brand-new industrial units.

What the completed development could look like. Picture: Cheltenham Borough Council Planning.

Back in February 2019, developers Chancery Gate announced a joint project with Hines for a major investment into the former factory site on the corner of Wymans Lane and Runnings Road.

Picture: Cheltenham Borough Council Planning.

Vibixa, who famously made Weetabix cereal boxes from this factory on Kingsditch Trading Estate, ceased trading here in 2014.

The approved scheme will see the demolition of 11,536m2 of the former Vibixa factory, replacing it with 14 mixed-use industrial units totaling 102,000 sq ft, 134 car parking and 49 cycle spaces. Six of the 14 units will be trade counters.

Currently, Superdry inhabit several buildings on the site for storage and warehousing. A building in the northern corner of the site will be retained for use by the Cheltenham born fashion business once the project reaches completion.

The approved application said: "This speculative development will be suitable for the requirements of small to medium sized enterprises and new emerging industrial sectors.

"The scale and massing of the units will be comparable to the surrounding buildings on the estate. All units have standard steel portal frame construction and haunch height of 8.4metres.

"The applicant seeks to develop, within an established employment area, a redundant site into modern and flexible industrial units to meet the needs of varied businesses attracting a diverse range of new occupiers into this area."

Picture: Cheltenham Borough Council Planning.

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