Primark is looking to expand its click-and-collect trial across further stores, it has been reported.

There's also the possibility of launching the service to markets outside Britain, according to Retail Gazette.

The fast fashion chain is currently trialling click-and-collect across 57 stores, for its womenswear and kidswear products.

Primark CEO Paul Marchant told a conference: "It plays into our bricks-and-mortar strategy because it is driving more customers to the stores. They're filling a big basket online to collect, when they come into store they're then adding a second basket.

"I'd like to think that the next stage of communication around click-and-collect is that we're looking to expand that trial into more stores, maybe even more markets."

However, Mr Marchant insisted that home delivery still did not make sense for the brand financially, due to its low average selling price and costs of fulfillment.

Primark initially extended its click-and-collect trial to include womenswear in September, with stores participating in the trial stretching across Greater London, the North West of England and North Wales.

The move allowed customers at the discount retailer to shop for roughly 2,500 items via click-and-collect.