M&S adds more big-name sports brands to offering
By Sarah Wood | 16th February 2024
Marks & Spencer has added two more third-party sportswear brands to its range.
M&S, which has stores in Gloucester and Cheltenham, has unveiled a partnership with Puma and Reebok.
The retail giant will add more than 140 products from the two brands to its Sports Edit platform.
Nick Paulson-Ellis, founder and CEO of The Sports Edit, said: "Our carefully curated edit of sportswear partners on The Sports Edit platform on M&S.com now includes five out of the top ten global sportswear brands, with more to follow later in the year - and we're still only one year in."
In the year since Sports Edit launched on M&S.com, searches for sportswear on the website have increased by 110%.
M&S said its Sports Edit platform is designed to cater for every style, energy level and price point, complementing its own brand Goodmove range.
In 2022, the UK sportswear market was estimated to be worth over £15.3bn, making up around 26% of the total spend on clothing.
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