The Joules store in Cirencester is stocking exclusive merchandise from today (April 10).

The fashion retailer is the official sponsor of Badminton Horse Trials again this year and has brought out a collection of Badminton merchandise to mark the occasion.

The Badminton range will only be available either online or in the Cirencester store.

Meanwhile, Joules is getting back to its roots by hosting a series of live shopping events, as reported by Retail Gazette.

It will host its first event, with live shopping solution provider Sprii, on Facebook Live tomorrow (April 11).

The retailer said it is also planning to go live at key events over the summer, reflecting how the business started in 1989.

Joules went into administration in 2022. It was rescued by Next, teaming up with founder Tom Joules. Many of its shops, including Gloucester Quays and Cirencester stayed open, but the Cheltenham store closed immediately.