Business West is to host an insight day at Stroud Brewery with Hewett Recruitment – the focus being on how a B Corp business can attract and retain talent.

Ian Mean, director of Business West, said the venue was perfect for the meeting's aims: "I have long admired Greg Pilley, who founded Stroud brewery in 2006. He now has a team of 72 people, a string of brewing awards and Stroud Brewery is a shining example of a business that has been one of the first companies in Gloucestershire to achieve B Corp status."

With recruitment and retaining staff now being recognised as one of the key challenges facing businesses of all sizes in Gloucestershire, the event will be open to all Chamber of Commerce members and firms from the Gloucestershire business community.

Mr Mean added: "It will hopefully develop into an insightful discussion about being a B Corp and how it can help companies attract and retain talent. As firms compete for good people, an employer's social and environmental impact is increasingly proving to be important to attract new recruits. I don't think it's an exaggeration to say achieving B Corp certification speaks a thousand words to potential employees."

Hewett recruitment will be joining Stroud Brewery and ourselves at the event to give businesses an insight into the benefits of becoming a B Corp.

Greg Pilley said B Corp status delivered many benefits: "First and foremost, you do it because you think it is the right thing to do. There is a lot of work involved and you don't do it for a quick win. It is a commitment and it is also demonstrating a commitment."

He added: "Once you are immersed in it you realise it is an approach to manage your business. Not only are you measuring it, but it gives you a tool to monitor and improve. It is about that constant improvement. Companies already committed to B Corp are putting themselves ahead of the game because at some point everyone has got to do it."

● B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. For more information on the event with Business West and Hewett Recruitment at Stroud Brewery on Thursday, March 14th (4-6pm), visit Business West here .