Skip navigation

Gloucestershire Business News

Is the love affair with Barbie over?

Sales of one of the most iconic dolls in the world have continued to fall, according to reports.

The number of Barbie dolls sold has declined by 13 per cent to $123.4million over the past three months - the second quarter in a row that sales have fallen.

First launched in 1959, Barbie dolls have undergone a significant revamp over the past 12 months after Mattel Inc, which produces the doll, attracted criticism for its unrealistic body shape.

In response, a line of new Barbies was produced that featured a range of hairstyles and skin tones, and sales picked up last year.

Mattel has reported that sales of its toys fell by 16 per cent overall in the first quarter.

In a statement, Mattel CEO Margo Georgiadis said: "Our Q1 results were below our expectations due to the retail inventory overhang coming out of the holiday period."

What do you think? Email mark@moosemarketingandpr.co.uk 

Picture credit: pixabay

Related Articles

Cashpoint thieves leave trail of havoc in Cotswolds

The scene of destruction today after thieves ripped out a bank's ATM machine - and brought a building crashing down.

Click here for more details

SuperGroup's Nigel Jobson among the experts at 2017 Gloucestershire Business Show on 17-18 May

A leading member of the acclaimed SuperGroup team will share knowledge and engage in discussions with business delegates at the 2017 Gloucestershire Business Show.

Click here for more details

What's On: Castle comes alive for Victorian May Day

Go back in time to celebrate May Day this weekend as Sudeley Castle steps into the Victorian era.

Click here for more details

Major banks see rise in profits

Royal Bank of Scotland saw its first quarterly profit since the third quarter of 2015.

Click here for more details

Copyright 2017 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.