Digital technology specialist Elonex has been announced as a major sponsor of the 2017 Gloucester Tall Ships Festival over the upcoming Bank Holiday weekend.

Long-standing supporters of events in Gloucester, the Elonex branding is being carried on the wristbands now on sale for the flagship attraction at Gloucester Docks, which starts on Saturday.

Priced only £7, the Access-All-Areas wristbands are valid for all three days of the festival and provide entry to all seven of the tall ships taking part, the Soldiers of Gloucestershire Museum and the Gloucester Waterways Museum.

Organised by Marketing Gloucester, this year's Tall Ships Festival is expected to attract record crowds of up to 150,000 over the three days.

Creating market leading propositions, the Elonex UK digital network includes large format roadside LED advertising billboards and digital screens at major entertainment venues, shopping malls and sports stadiums.

Elonex CEO Nick Smith: "We're delighted to be supporting this year's Tall Ships Festival in Gloucester, and can't wait to see the Elonex brand looking great on 150,000 visitor access-all-area wristbands over the Bank Holiday weekend.

"Elonex is closely associated with Gloucester, with our long-standing partnership with Gloucester Rugby and involvement with many Marketing Gloucester events in the city, so when the opportunity came up to sponsor the Tall Ships Festival we didn't hesitate to say yes.

"The Gloucester Tall Ships Festival is huge, takes place against the dramatic backdrop of Gloucester Docks, and as digital technology specialists who are used to creating unmissable visual displays, it's an event we naturally associate with.

"So we're looking forward to making a splash! Hope the big crowds enjoy the spectacle and trust our involvement further strengthens our commitment to supporting Marketing Gloucester in promoting this great city."

Marketing Gloucester CEO Jason Smith said: "We're delighted with the support of Elonex as a key sponsor of Gloucester Tall Ships.

"They're a company that puts a great deal into the city of Gloucester and it's fantastic that they want to be associated with our flagship festival."

Access-all-areas wristbands for the Gloucester Tall Ships Festival are available from www.gloucestertallships.co.uk  and from the Gloucester Tourist Information Centre.

Day passes costing £3, which will provide only access to the site, are available at the gate and from the Gloucester Tourist Information Centre.

In addition to a record seven ships, for the first time the festival will include a life-saving demonstration by dogs from Newfound Friends and action from the Industry Pro Wakeboard Tour.

Plus, sword fighting displays from Captain Jack, live music, a vintage fairground, food and drink stalls, Victorian characters and the third Gloucester Shanty Festival.

Picture: Marketing Gloucester CEO Jason Smith (centre) with Jonathan Herbert and Nicole Ilett from Moose Marketing and PR, publisher of Punchline