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Gloucestershire Business News

Kids’ coding brand to relieve back to school stress

Code Ninjas is working to relieve any pressures felt by children already feeling overwhelmed by going back to school.

The kids' coding brand, which has a franchise in Cheltenham, has partnered with Microsoft MakeCode, Joylabz Makey Makey and HUE Camera to help children reduce as much anxiety at this time as possible.

Code Ninjas and its partners are encouraging children to take part in coding activities, games and projects that explore whatever coding might mean to them, as reported by Business Mondays.

In building children's confidence in coding, as well as providing them with a space where they feel accepted no matter their level of knowledge, Code Ninjas is hoping to reduce the nervous energy that can surround the weeks before and after returning to school after the summer break.

Jim Davidson, vice president of marketing at Code Ninjas said: "Returning to school after the summer break can bring a multitude of emotions for children, including excitement and eagerness, but also apprehension.

"Our mission is to create a dynamic online space to bring as many children as possible a programme where they can improve their self-efficacy in the educational sector. Our partners share our passion to reduce the anxiety that surrounds the beginning of the new school year, and with the brands' support we can help as many children as possible feel confident about returning to the classroom."

Code Ninjas' campaign has just launched and will run until September. The franchise will be introducing new elements throughout this time to encourage the children to build on their coding skillset whilst exploring their newly built world.

Sarah Bannon, curriculum developer at Code Ninjas, said: "The activities in this promotion are dynamic, and themes range from planes and aerospace to submarines and shipwrecks. The variety of activities available and the mixed difficulty levels mean all kids with all different interests and skillsets will be included, even those without previous coding experience."

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