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Gloucestershire Business News

Bromford lights up Walk to School Month

Pupils at a primary school near Winchcombe are now more visible on their walks to and from school thanks to a donation of reflective bag tags from homebuilder Bromford.

One hundred bag tags were donated to Gretton Primary School for the second year in a row, with the aim of arming all students at the school with a glow-in-the-dark tag to ensure they can be seen easily, especially as the nights continue to draw in earlier through the autumn and winter seasons.

Walk to School Month takes place each October, encouraging students and parents to avoid their vehicles and take the opportunity to commute on foot if possible.

According to the National Travel Survey 2023, 47% of trips to and from school were made by walking among children aged five to 10, just 1% above the all-time low of 46% during the pandemic.

Gretton Primary School sits just over a mile from Bromford's flagship Merret Place development, its largest ever own-built new homes site. Merret Place is providing 100 high-quality homes, 50 through shared ownership and 50 through outright sale, with residents already moved in.

Adam Sallis, headteacher at Gretton Primary School, said: "We're incredibly grateful to Bromford for this generous donation which covers all pupils and all ages across our school, helping them to be more visible on their journeys to and from school.

"Anything that helps encourage children and/or parents to walk to school is helpful, and this will mean they feel safer to do so, allowing them to do more exercise and take in fresh air and nature throughout the day."

Catherine Jarrett, director of sales and marketing at Bromford, said: "We're pleased to have extended our relationship with Gretton Primary School, ensuring that children at our developments and in the Winchcombe area can enjoy their walks to school while being safer in doing so.

"Winchcombe is a fantastic area to walk around and we're delighted to be contributing towards the need to encourage more children to walk to school, helping friendships blossom and encouraging further exercise."

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