Skip navigation

Gloucestershire Business News

Superdry and Versarien agree product bid

Two Gloucestershire businesses are forging a unique partnership to produce graphene-enhanced clothing.

Cheltenham-based clothes brand Superdry and Forest of Dean-based Versarien, the advanced engineering materials group, have announced a three-year commercial collaboration agreement.

The deal will pioneer the production of graphene-enhanced garments, using Versarien's Grapehene-WearTM technology, with a view to importing graphene's thermal and moisture management properties into the garments.

The collaboration will allow Superdry to create product lines with improved performance and extended product lifespan, with lower environmental impact in their manufacture, whilst also reducing the need to add any virgin material during recycling.

Superdry will gain access to Versarien's scientists and laboratories in Manchester and Cambridge to speed up innovation, enabling Superdry and Versarien to create garments unlike any others on the market.

It's hoped to create a premium range of products, adapted and designed to be highly technical and innovative, with control over thermal transmittance and regulation. This is intended to help the body manage its temperature, particularly in extreme climates and circumstances when the body is under stress.

The strength of graphene is a characteristic that is intended to improve the functionality of the garments, enabling them to last longer with little fibre failure, increasing the number of wears and washes per garment, supporting Superdry's commitment to sustainability.

Commenting, Neill Ricketts, CEO of Versarien, said: "We are delighted that Superdry has publicly announced our collaboration. Since we started working with Superdry we have developed a number of sample garments and its decision to announce the collaboration and the future launch of the products we are developing together is, I believe, testament to the benefits they see in utilising Versarien's graphene technology. We look forward to continuing to work with Superdry to bring these innovative garment ranges to the market as soon as possible."

Related Articles

Pretty as a picture: Investors snap up art gallery Image

Pretty as a picture: Investors snap up art gallery

Move follows administration for 2006 Cotswold business.

EXCLUSIVE:

EXCLUSIVE: "No" to luxury boost for £12m home

Refusal on Cotswold hideaway with illustrious past.

Countryside 'cut off' as rural 3G shut down Image

Countryside 'cut off' as rural 3G shut down

The countryside is being cut off by the mobile phone networks’ switch-off of 3G signal, rural organisations have warned.

Gloucester announces new head of culture and leisure services Image

Gloucester announces new head of culture and leisure services

Louisa Davies has been appointed the new head of culture and leisure services for Gloucester City Council.

Copyright 2024 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.