A greener vision for Cheltenham's High Street has been unveiled by Cheltenham Borough Council.

The council are now asking for public feedback for the plans for the main shopping street in the town and the developments that have happened and are yet to come.

A 3D animation has been designed to reveal the 'new look' High Street using computer-generated images.

The fly-through will allow residents, visitors and organisations to see the scale of improvements carried out so far and what the council are calling "ambitious ideas for the future."

Work has already begun on the refresh of the High Street with the £23million John Lewis store and a further £1million of renovations along the High Street.

The video animation reveals the next phase of the work at Cambray Place and on the Strand.

The vision for the High Street was launched at a special event in the council chamber on Friday afternoon, where invited guests were shown the animation.

In a statement released detailing the changes, the council said: The fly-through shows the ambition behind the Boots Corner changes and how the area could look if traffic reduction is made permanent.

"A large, open public space can be seen with trees, water features and seating, reflecting suggestions made by the public during a consultation which took place in the summer of 2013."

"The existing pelican crossing at Boots Corner remains, in response to a request from the town's Accessibility Forum.

"Buses and taxis can be seen passing through the area which is now freely enjoyed by pedestrians and cyclists.

"The connection is then made with the lower High Street, which recently benefited from pocket parks and the removal of unwanted railings, heading towards the newly constructed steps which will allow pedestrians up on to the Honeybourne Bridge."

Cllr Andrew McKinlay, cabinet member for development and safety, says: ''The fly-through visually showcases the improvements that have already happened along the High Street, as well as our aspiration for other parts of the town centre including Boots Corner.

"It's important to note that we have not worked up full designs for the space as we need to await the outcome of the trial.

"However the fly-through really helps to envisage how the area could look and how beneficial connectivity is for the high street, by bringing all parts of the town centre together.

''We are pleased that what we are seeing at the moment, is more pedestrians, cyclists and bus travellers.

"We know that since the trial began, 5,000 more bus journeys are happening per week.

"This contributes to our ambition of reducing the town's carbon footprint long-term with overall bus travel up two per cent against a national decline of four per cent."

"Cheltenham continues to grow as a destination with many big name brands recently opening here, as well as increased footfall to the Brewery Quarter and now a multi-million pound cinema investment.

"This investment is bucking the national trend for high streets.

''Almost a million pounds has been invested into the first phase of the upgrade to this area and it's a pleasure to see our on-going plans to revitalise the high street come to fruition.

"With the new planters adding biodiversity into an otherwise hard landscape area, new seating and an improved shared cycle way, we have a more enjoyable environment for pedestrians and cyclists.''

Cllr Nigel Moor, Gloucestershire County Council cabinet member for environment and planning, added: ''Through its Local Transport Plan Review, Gloucestershire County Council is examining ways to make our town centres more attractive for pedestrians and cyclists.

"We look forward to working with Cheltenham Borough and Gloucestershire`s other districts as part of that process.''

The council - together with partners including the county council, the BID, Chamber of Commerce and Accessibility Forum - will use the on-going transport plan trial to share ideas and continue receiving feedback on the wider scheme.

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