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All-new Fiesta most technologically advanced small car in Europe

It's the small car which has been on our roads for over 40 years. But the latest generation of Ford Fiesta, hitting the British market next month, has had a seriously cool update, making it the most technologically advanced small car in Europe.

The all-new Ford Fiesta delivers the most sophisticated range of driver assistance technologies and connectivity features of any volume small car on sale in Europe, as part of the most comprehensive and versatile line-up of variants in Fiesta's history.

Different versions of the all-new Fiesta available at launch include the stylish Titanium, the Ford Performance-inspired Fiesta ST-Line, the upscale Vignale, popular Zetec and value-for-money Style from £12,715. The Fiesta Active crossover - the first in a new line-up of Active vehicles to be rolled out across the Ford range in years to come - and the all-new 200 PS Fiesta ST will go on sale next year.

Three and five-door Fiesta variants will deliver superior quality and refinement; feature a stylish new exterior and revolutionary interior design with more personalisation options than ever before. Ford has also further enhanced the Fiesta's widely acclaimed fun to drive character.

"It's because we share our customers' passion for Fiesta that we've been able to take this iconic small car's lovable, fun and sporty-to-drive character to the next level, with a greater choice of models than ever and each with a distinctive personality," said Steven Armstrong, Ford group vice president and president, Europe, Middle East & Africa. "We now have a Fiesta option for every driver, with advanced technologies and features that small-car customers could only have dreamed of just a few years ago."

Fiesta is also the first Ford vehicle to feature a premium B&O PLAY Sound System, and for the first time offers an openable panoramic glass roof. The Fiesta's sophisticated SYNC 3 communications and entertainment system is supported by floating high-definition touchscreens up to eight inches in size, and a spacious and ergonomic interior features almost 50 per cent fewer centre console buttons for a more intuitive environment.

Cutting-edge powertrains include Ford's multi-award winning 1.0-litre EcoBoost petrol engine offering up to 140PS, and a 1.5-litre TDCi diesel offering 120PS - the first high-power diesel Fiesta powertrain. An all-new six-speed transmission with innovative friction reduction technologies helps deliver CO2 emissions from 82g/km, and fuel efficiency of up to 88.3mpg.*

The most comprehensive Fiesta range ever meets growing consumer demand for greater choice and improved quality within the small car segment.

The all-new Fiesta will for the first time be offered as a luxurious Ford Fiesta Vignale model - part of the Ford Vignale upscale product and ownership experience. The Fiesta Vignale offers unique 18-inch alloy wheel designs, exclusive exterior detailing and colours, and hexagonal-quilted, tuxedo-stitched leather seats.

An unprecedented range of technologies enhance Fiesta comfort, convenience and safety. Advanced driver assistance technologies are supported by two cameras, three radars and 12 ultrasonic sensors, which in combination are able to monitor 360 degrees around the vehicle, and scan the road ahead up to a distance of 130 metres - more than the length of a football pitch.

Fiesta is the first Ford to deliver an enhanced version of Pre-Collision Assist with Pedestrian Detection that can detect people who are in or near the road ahead, or who may cross the vehicle's path, using light from the Fiesta's headlights at night. The system is designed to reduce the severity of some frontal collisions involving vehicles and pedestrians, or help drivers avoid some impacts altogether. A wider camera angle helps to better track pedestrian movements.

Also offered for the first time on Fiesta is Ford's Active Park Assist with Perpendicular Parking, which helps drivers find suitable spaces and park hands‑free nose-to-tail and side-by-side with other cars. Further enhanced for Fiesta, the technology for the first time can now apply the brakes if drivers do not respond to system guidance and proximity warnings while performing forward and reverse manoeuvres, and a collision with a parked car or obstacle to the front or rear is imminent. Park-Out Assist - which helps drivers exit a parallel parking space by operating the steering while the driver operates the accelerator and brake - also is available.

Ford's SYNC 3 communications and entertainment system will enable Fiesta drivers to control audio, navigation and connected smartphones using simple, conversational voice commands. Simply by pushing a button and saying "I need a coffee," "I need petrol," and "I need to park," drivers can locate nearby cafés, petrol stations or car parks, and find train stations, airports, and hotels.

The Fiesta's floating, tablet-inspired eight-inch colour touchscreen can be operated with pinch and swipe gestures. Also offered with SYNC 3 is a floating 6.5-inch colour touchscreen, and a 4.2-inch colour screen is combined with the MyFord Dock that enables users to store, mount and charge mobile devices such as phones and navigation systems. All Fiesta screens offer class-leading resolution and are up to twice as bright as competitors, making it even easier for drivers to read and navigate on-screen information and functions.

Reflecting the consumer shift towards portable digital multimedia, Fiesta delivers Bluetooth connectivity and two USB ports as standard, with an integrated CD player offered as an optional extra. DAB radio is available across the range. However drivers choose to access their music, Fiesta's sound systems will deliver high quality audio, including the first B&O PLAY Sound System to feature in a Ford model.

Drivers will find the Fiesta easier to operate day-to-day. Responding to feedback from customers, the Fiesta now features windscreen wipers that clear 13 per cent more of the windscreen; doors that require 20 per cent less effort to close; and a fuel filler neck optimised to reduce spillage when using the Ford Easy Fuel capless refuelling system that prevents mis-fuelling.

Ford's Door Edge Protector features a protective flap concealed in the door that moves into position in a fraction of a second as the door opens, preventing damage to paint and bodywork and helping drivers when parking in tight spaces. The new roof design better channels rain water away from the roof edges, reducing the risk of being dripped on when getting in or out.

Rear seat passengers benefit from 16mm more knee room, supported by new slim-back seats that are softer, and offer greater side-to-side support. The front seat armrest is positioned to benefit 19 per cent more of Fiesta's tallest and shortest drivers. A height adjustable driver's seat features repositioned lumbar support for greater comfort, and headrest positioning also has been optimised to benefit all occupants.

The all-new Fiesta's tailgate is wider for easier access to the boot, and improved storage for personal belongings is delivered with a 20 per cent larger glovebox and a one-litre media bin in the centre console.

A simplified range of sophisticated Euro Stage 6 petrol and diesel engines offers performance and fuel-efficiency that support a class-leading driving experience and reduce costs for owners.

The all-new Fiesta builds on class-leading driving dynamics to deliver more grip, better stopping performance and improved steering feel, with every component optimised to enhance the driving experience.

Increased use of boron steel, laser welding, stiffer front subframe attachment points and welded twistbeam attachment points deliver a 15 per cent increase in torsional stiffness. Front track is increased by 30mm, rear track by 10mm and wheelbase by 4mm, enabling suspension to be optimised for larger 18-inch wheels. A lighter, stiffer hollow front anti-roll bar contributes to better roll control and steering feel. Steering friction is reduced and gearboxes now deliver smoother gear changes.

The Fiesta's chassis now offers 10 per cent more cornering grip, supported by Electronic Torque Vectoring Control, which enhances the driving experience by applying a small amount of braking to inside wheels to assist traction and stability when cornering. Braking distances at 62mph are reduced by more than eight per cent. Rear disc brakes feature on models with more than 100PS.

"A fun driving experience is central to the Fiesta's appeal, and our all-new Fiesta remains true to the character that has delighted generations of drivers, with the sharpest, sportiest and most balanced performance yet," said Joe Bakaj, Ford Product Development vice president. "Offering more style, more refinement, more technology, and more fun, Europe's favourite small car is more Fiesta than ever."

The all-new Fiesta arrives in the UK next month. Find out more at Bristol Street in Cheltenham, Gloucester and Stroud.

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