Customers encouraged to spend their Gloucester Gift Cards
By David Wood
Supporting Gloucester's businesses has never been more important after months of coronavirus restrictions, and a new campaign means there's also never been a better reason.
Spend It is a nationwide initiative which encourages people to use Town and City Gift Cards to back the businesses at the heart of their communities.
The Gloucester Gift Card is part of the scheme and can be used at almost 40 shops, salons, pubs, restaurants and more supported by Gloucester BID around the city centre.
Idun Spirit, a spiritual wellbeing shop on Westgate Street, has been part of the Gloucester Gift Card scheme since November and co-owner Libby Austin-Foley said: "We love being part of the gift card. Not only does it give our customers a way to spend money in store and online with us but it also allows them to support our business community here in Gloucester, especially the small shops and restaurants.
"We don't think there is anything more rewarding than seeing the high street buzzing with those who want to support their local independents.''
Since Gloucester Gift Card was launched in November last year, they have proved popular with shoppers, and should become even more so as businesses continue to return to normal operation.
Each gift card can be spent with a variety of traders, from retail and leisure to hospitality and services, and are designed to make it easy for customers to shop local, keeping money locked into the area and supporting small businesses.
Emily Gibbon, Gloucester Business Improvement District manager, said: "The Gloucester Gift Card is a fantastic way to support local businesses, but for businesses to benefit, we need gift cards to be spent.
"If you've bought or been given a Gloucester Gift Card recently, please find it, check out all of the places where you can spend your gift card and get out and enjoy spending it. It has been a tough year for traders, and they will appreciate your custom more than you could know."
The Town and City Gift Card programme is run by Miconex and the Spend It campaign will be taking place in more than 60 locations around the UK. Customers are invited to share where they have spent their local gift card, liking or following Town and City Gift Cards on Twitter or Facebook and tagging the company on their photo, to be put into a prize draw to win a £100 Town and City Gift Card of their choice.
Colin Munro, the managing director of Miconex, said: "Customers have taken the first step and purchased a local gift card, now is the time to spend it. A Town and City Gift Card is a piece of potential. The potential to support a small, independent business who has struggled through the last year. The potential to keep money locked into where you live and the potential to safeguard jobs, livelihoods and the vibrancy of where you live.
"Your local gift card can stay in your bag, wallet or in a drawer at home, or it can be turned into drinks with friends at your local, fish and chips on the seafront, a new outfit for the warmer weather to come or a long awaited haircut. Now is the time to get out and spend locally."
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