Cheltenham's newest restaurant, which is already proving a 'massive success', offers diners a definite taste of Cornwall.

Hub Box located in the bustling Brewery Quarter, is the company's 11th restaurant. The first restaurant was opened in St Ives, Cornwall, 18 years ago and Hub Box has gradually expanded its reach with other venues including Falmouth, Cardiff Bay and Bristol.

Cheltenham Hub Box manager Marcus Lill described Hub Box's offering as "burgers, barbecue and beers - everybody's favourite!"

Marcus said that since opening on September 21, the restaurant had enjoyed a 'massive success'.

"There's a fantastic atmosphere," said Marcus. "I think there's something for everybody. I've worked in a lot of different brands and environments over the past 20 years but this is definitely the most engaging.

"We see everybody from families, to business people having a coffee, plugging in a laptop and using the wifi and doing a bit of work to young people and students and mature people dressed up and coming out on a Friday or Saturday night. It feels like a night out, not a meal out.

"There's a real vibe with the music. They can even choose it themselves through a secret DJ. And at the end of the day, everybody loves a burger!"

The provenance of the food is very important to Hub Box and very much reflects its Cornish roots.

Marcus added: "With the burgers, the beef grazes on the banks of the River Tamar which divides Devon and Cornwall. They are floodplains so for that reason the grass is incredibly lush. The cows can't get enough of it and they require very little supplements because they are enjoying the grass so much and, of course, that gives the beef its flavour.

"The potatoes are Cornish potatoes and they are chipped on site which is quite unusual in restaurants these days

"And our buns are made by Baker Tom in Cornwall with Cornish clotted cream. We steam a bun before a meal and they have a really lovely texture to it, squishy and tasty."

Marcus said he felt the secret to good hospitality was to complete a number of very simple processes: "Meet, greet, seat, take the order, cook the order, eat the order, would you like anything else? And a fond farewell. A very simple process perhaps sometimes made too complicated. It's doing these ordinary things extraordinarily well, consistently, because people return because they like what happened last time."

The founders of Hub Box, Richard and Amy Boon, have revealed their passion for sustainability with Hub Box Cheltenham featuring a variety of items that reuse plastic waste products.

Their passion for the planet shines through in an interior style that celebrates handcrafted, repurposed and eco-friendly elements.

Colourful tea light cups, made from broken plastic toys and shredded beach plastic are dotted throughout the restaurant. The candleholders, made by Cornwall Cast, also come with a vegetable-wax candle and compostable paper cup.

Speaking about the inspiration behind the interior design, Richard said: "Sustainability has always been at the heart of the Hub Box ethos, and it has been wonderful working with such creative, and inspiring suppliers who share this passion, to help bring the vision for Hub Box Cheltenham to life."

Richard and Amy also added quirky personal touches to the interior design of the new restaurant, with a skateboard and Barbie California reminiscent of their favourite childhood toys, adding personality to the stylish and colourful interior design.

Visit https://thebreweryquarter.com/ for more information.