It has been a busy week for ProCook founder and managing director Daniel O'Neill.

Not only has the kitchenware and cookware retailer notched up record single-day sales, it has been able to reopen its shops across England and moved into new, larger premises at Gloucester Quays.

Now Mr O'Neill has taken his place in the Punchline Talks hot seat for the big video interview with editor Mark Owen.

He explains how he has taken the Gloucester-based business from a small mail order company selling kitchen knives to one with 48 outlets across the UK, more than 150 staff and a turnover of more than £70million.

And he explains where it nearly all went wrong, outlines his biggest mistake and shares his top three business tips, plus much more.

Subscribe to the Punchline daily newsletter to be among the first to see the Punchline Talks videos as more leading business figures take their place in the hot seat in the coming weeks.