Gloucester folk can now do a bit extra for city businesses in the lead-up to Christmas thanks to the Gloucester Gift Card.

Available to use in a number of city outlets, the Gift Card uses the existing Mastercard network to create a 'Gloucester currency.'

Gloucester is the latest city to work with gift card developer, Miconex on a similar scheme.

With the support of the Gloucester BID, Marketing Gloucester have been working to get business on board with the gift card programme.

Since Miconex launched the gift card programme it has helped to keep more than £1 million within local areas.

Shoppers who redeem gift cards on average spend 40 per cent more than the value received.

Since 2015 when Miconex launched the first town and city gift card in Perth over 30 destinations have joined the gift card family

The Gloucester Gift Card is available now www.gloucestergiftcard.co.uk and can be used in the following businesses.

FOOD AND DRINK

Aroma Indian Restaurant
Cafe Rene
The Clean Plate
The Comfy Pew
The Fountain Inn
The Tigers Eye
Knobbly Cob
Yanto's

ENTERTAINMENT & LEISURE

Gloucester Guildhall
Museum of Gloucester
GL1 Leisure Centre

SHOPPING & BEAUTY

14 Gifts
Bizarre
C14
The Candle Tree
Chez Rose
F Norville Opticians
Gloucester Framing & Art
Miju Wool

TRAVEL

Stagecoach West

Emily Knight from Gloucester BID, said: "It's incredibly exciting to be working with Miconex to bring their award-winning gift card programme to Gloucester.

"It will give consumers the opportunity to discover local businesses. In turn, retailers will have the opportunity to build a loyal customer base alongside the Mi-Rewards programme."