Skip navigation

Gloucestershire Business News

You beauty! Boots heralds record-breaking performance

Boots has continued its strong performance in the three months to the end of February.

Busy Christmas trading and a record-breaking performance for beauty drove retail sales growth of 16%.

The business reported its eighth consecutive quarter of market share growth with gains across all categories, led by beauty - the stand-out performer of the quarter.

Footfall, basket size and the number of Advantage Card customers all increased, as more people chose to shop at Boots. The Christmas period was particularly strong with retail sales in the five weeks to 31 December up 17.4% and outperforming the market.

The beauty category delivered a record January, and premium beauty saw its biggest ever sales week in December. Boots' beauty transformation strategy continued with 19 new beauty halls opened in Q2 and the 170th store to receive a beauty makeover opening at Westfield White City post-period end.

Boots further expanded its value offering in the quarter, announcing its biggest ever savings as part of its continued focus on the affordability of life's essentials. This included the addition of 60 new products to the Boots Everyday label as well as the extension of its Price Advantage scheme, which has to date resulted in £30 million of customer savings and now includes discounts on over 800 products every month.

Customers continue to return to stores - with footfall increasing 16% in the quarter, and they are also buying more - with the number of items sold up versus the prior year. At the same time, boots.com continued to perform well. Digital sales increased by 17%, now representing over 15% of retail sales.

The Boots App saw growth of 65% over the period year on year, now representing over 25% of digital sales.

Sebastian James, managing director of Boots UK & ROI, said: "More people are choosing to shop with Boots, largely thanks to our focus on value and our market leading beauty offer.

"This is reflected in our strong retail sales performance and our continuing market share growth, particularly in terms of Christmas trading. We also delivered an increase in pharmacy sales, despite the challenging sector backdrop."

Related Articles

Tiers of financial pain for Forest Green Rovers Image

Tiers of financial pain for Forest Green Rovers

With relegation now reality, what's the business cost?

ANALYSIS: Potholes or road blocks: is the EV in trouble? Image

ANALYSIS: Potholes or road blocks: is the EV in trouble?

Many want to see the back of electric cars.

Officers arrest three males and uncover cannabis farm in Cheltenham Image

Officers arrest three males and uncover cannabis farm in Cheltenham

Police were there within minutes after a reported break-in.

Boeing announces distribution agreement with Ontic Image

Boeing announces distribution agreement with Ontic

Boeing will now distribute about 1,000 additional actuation and propulsion system products to Ontic.

Copyright 2024 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.