Weird Fish profits jump 133 per cent
By Matt Hall | 12th January 2022
Gloucestershire-based clothing brand Weird Fish has reported record revenues and a leap in profits, thanks to a 'digital overhaul'.
With it's headquarters at Tewkesbury Business Park in Tewkesbury and a retail store at Gloucester Quays, the business has revealed a 71 per cent rise in revenues to £35.5m for the year to December 31 as a result of strong online sales.
Total e-commerce revenue also grew 74 per cent to £21m when compared to 2020 figures. The brand said it achieved more revenue online in November 2021 compared to the whole of 2019.
Weird Fish said during 2021 it had doubled its marketing video content and launched a new click and collect service, as well as adding an online blog and live chat facility to its website.
Earnings before interest, taxes, depreciation, and amortization (EBITDA) jumped from £1.8m in the previous period to £4.2m in 2021, a 133 per cent increase.
John Stockton, managing director at Weird Fish, said: "Our digital overhaul has been central to Weird Fish's success, and helped establish the brand as a digital leader and innovator in the retail industry.
"Online demand has continued to skyrocket since the pandemic, so we knew we needed to remain agile and adapt our channels to continue being relevant and appealing to our customers.
"Despite it being another exceptionally difficult year for the retail industry, we are proud to have celebrated another record-breaking year and are ready to face new and exciting challenges and opportunities in 2022."
The brand said it would continue to invest in its digital capabilities, including launching a new business-to-business platform for its wholesale audience, as well as further improvements to its website.
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