Skip navigation

Gloucestershire Business News

Weird Fish profits jump 133 per cent

Gloucestershire-based clothing brand Weird Fish has reported record revenues and a leap in profits, thanks to a 'digital overhaul'.

With it's headquarters at Tewkesbury Business Park in Tewkesbury and a retail store at Gloucester Quays, the business has revealed a 71 per cent rise in revenues to £35.5m for the year to December 31 as a result of strong online sales.

Total e-commerce revenue also grew 74 per cent to £21m when compared to 2020 figures. The brand said it achieved more revenue online in November 2021 compared to the whole of 2019.

Weird Fish said during 2021 it had doubled its marketing video content and launched a new click and collect service, as well as adding an online blog and live chat facility to its website.

Earnings before interest, taxes, depreciation, and amortization (EBITDA) jumped from £1.8m in the previous period to £4.2m in 2021, a 133 per cent increase.

John Stockton, managing director at Weird Fish, said: "Our digital overhaul has been central to Weird Fish's success, and helped establish the brand as a digital leader and innovator in the retail industry. 

"Online demand has continued to skyrocket since the pandemic, so we knew we needed to remain agile and adapt our channels to continue being relevant and appealing to our customers.

"Despite it being another exceptionally difficult year for the retail industry, we are proud to have celebrated another record-breaking year and are ready to face new and exciting challenges and opportunities in 2022."

The brand said it would continue to invest in its digital capabilities, including launching a new business-to-business platform for its wholesale audience, as well as further improvements to its website.

Related Articles

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Friday, January 28 Image

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Friday, January 28

The ongoing coronavirus situation is changing by the hour with announcements being made about businesses and services that are being forced to adapt and change.

Gloucestershire land acquisition Image

Gloucestershire land acquisition

Newland Homes returns to home turf with Gloucestershire land acquisition.

Forest of Dean cabin holiday site up for sale Image

Forest of Dean cabin holiday site up for sale

A Forest of Dean holiday site, offering forest-based cabins and lodges, is up for sale.

Revenues rise 143% for Tewkesbury business Image

Revenues rise 143% for Tewkesbury business

Printed circuit board manufacturer Trackwise Designs had released a trading update, showing a rise in full year revenues.

Copyright 2022 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.