Visit Gloucester has launched a new website designed to inspire visitors to book trips to the city.

Gloucester City Council's tourism team has created the visit gloucester.co.uk site which promotes the city's history, culture, and tourism businesses with information, a panoramic video and guest content.

It was funded by the National Lottery Heritage Fund and Arts Council England's Great Place Scheme.

Supported by Gloucester Culture Trust, the scheme is designed to help cultural organisations change in how they collaborate with organisations in other sectors including tourism organisations.

Councillor Steve Morgan, cabinet member for culture and leisure, said: "This is an exciting step for Gloucester.

"The website will play a key role in bringing awareness to the city's tourism and cultural offer while generating wider exposure to our conferencing venues, the film office and inward investment opportunities.

"As the first website prospective visitors to Gloucester will explore, it will create that important initial impression as not only a vibrant place to visit, but also an ideal destination to hold business events and as a dynamic filming location."

The website, which will work with Visit Britain's Tourism Exchange Great Britain platform, will act as a portal for Meet Gloucester and promote the city as a venue for meetings, conferences and events.

It will promote Film Gloucester advertising the city as a filming location and as a portal to the council's Invest in Gloucester microsite launched late last year.