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Gloucestershire Business News

Vehicle recycling firm appoints new director

SYNETIQ has announced Sarah Hirst as its new Green Parts director - marking a new chapter in the business' drive towards the sustainable future of vehicle repairs.

The business, with sites on Bristol Road in Gloucester and Broadmoor Road in Cinderford, specialises in vehicle salvage, dismantling and recycling.

With 30 years' experience in fleet and accident management sectors, Ms Hirst will manage the flow of recycled 'green' vehicle parts at SYNETIQ as well as the relationships between the business and its clients, including insurers, fleets, repair centres and garages.

Having previously held senior roles at Copart and the RAC, she will also work closely with different markets to ensure green parts are always considered during the vehicle repair process, generating greater CO2 savings.

With a current stock of more than 257,000 reusable vehicle parts, Ms Hirst said SYNETIQ is perfectly positioned to support the insurance and vehicle repair network, helping to increase the sustainability credentials of SYNETIQ's partners.

She said: "I'm pleased to join SYNETIQ at a particularly exciting time. Having worked in vehicle repair and fleet management, I understand the crucial factors that allow green parts to be used effectively. For us, it's about taking a partnership approach with garages, bodyshops and insurance repair partners, to ensure we can unlock the potential of sustainable vehicle repair together."

SYNETIQ launched a plethora of sustainability initiatives in 2021, helping the business to secure Green Business of the Year at the prestigious Doncaster Business Awards in December.

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