Retailer Urban Outfitters is launching a resale marketplace, where anyone can buy or sell women's, men's and kids' clothing and accessories.

Named Nuuly Thrift, the shop said the platform will be a destination for anyone who loves fashion and is exploring how to wear, buy and sell it in ways that are gentler on the planet - and on their wallets.

But it added that Nuuly Thrift isn't only a marketplace for the Urban Outfitters brands - customers will have the opportunity to resell products from any brand.

When customers sell an item, they will have two options: transfer their earnings directly into their bank account, or redeem them for Nuuly Cash, which is worth 10 per cent more at Nuuly Thrift and the Urban family of brands.

"URBN has been in the vintage renewal business since our founding in 1970," said Richard Hayne, CEO and chairman of Urban Outfitters, which has a store in Cheltenham.

"With the launch of Nuuly Thrift, we're excited for URBN to capitalize on shifting customer behavior and gain market share in the rapidly expanding online resale market."

David Hayne, chief technology officer at Urban Outfitters and Nuuly president, added: "With URBN's millions of existing customers, our merchandising and creative expertise, our deep technical capability, and the potential for Nuuly Cash to drive incremental purchases at our family of brands, we believe the stage is set to capitalize on a very large resale market opportunity,"

"Our goal at Nuuly is to build a creative marketplace community - built around a best-in-class technology platform - where customers can be fashion-conscious, eco-conscious and financially-conscious, all in one place."