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Gloucestershire Business News

Unilever to pull ads from ‘unsafe’ sites

Unilever, which owns the Walls ice cream factory in Barnwood, is set to pull its adverts from 'unsafe' websites.

The world's second largest advertiser, the company is set to make a stand over online safety and pledge not to invest in any platforms which "create divisions in society", as reported by Sky.

The company spends billions of pounds promoting products including Persil, Dove, Magnum, PG Tips and Flora.

Unilver's chief marketing officer will make a speech later calling on the tech industry to win back the trust of the public.

He will say that Unilever will commit to pulling investment from any platforms that do not do enough to protect children or crack down on fake news, racism, sexism and terrorism. The company doesn't want to advertise its products on platforms that don't make a positive contribution to society.

He will call on the digital media industry to listen and act before readers stop going to their sites and advertisers stop advertising with them.

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