Skip navigation

Gloucestershire Business News

Unilever to pull ads from ‘unsafe’ sites

Unilever, which owns the Walls ice cream factory in Barnwood, is set to pull its adverts from 'unsafe' websites.

The world's second largest advertiser, the company is set to make a stand over online safety and pledge not to invest in any platforms which "create divisions in society", as reported by Sky.

The company spends billions of pounds promoting products including Persil, Dove, Magnum, PG Tips and Flora.

Unilver's chief marketing officer will make a speech later calling on the tech industry to win back the trust of the public.

He will say that Unilever will commit to pulling investment from any platforms that do not do enough to protect children or crack down on fake news, racism, sexism and terrorism. The company doesn't want to advertise its products on platforms that don't make a positive contribution to society.

He will call on the digital media industry to listen and act before readers stop going to their sites and advertisers stop advertising with them.

What do you think? Email mark@moosemarketingandpr.co.uk 

Subscribe to Punchline

Related Articles

Road closures ahead on busy A417 and A40 at Gloucester Image

Road closures ahead on busy A417 and A40 at Gloucester

If you are trying to travel via Over roundabout next week you should read this – it may not be as easy as it sounds.

On-line reviewers torn to shreds by tea room business Image

On-line reviewers torn to shreds by tea room business

A tea room in gentile Cheltenham has garnered plenty of attention (and perhaps a few fans) by hitting back in no uncertain terms at its critics on the ratings website TripAdvisor.

Jobs threat as a DIY chain is sold Image

Jobs threat as a DIY chain is sold

A major DIY chain has been sold for just £1 putting a question mark over jobs at stores in Gloucestershire.

Clean staff sweep up at awards Image

Clean staff sweep up at awards

Staff from a Cheltenham branch of a nation-wide linen and laundry business have walked away with national awards.

Copyright 2018 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.