Skip navigation

Gloucestershire Business News

Unilever to pull ads from ‘unsafe’ sites

Unilever, which owns the Walls ice cream factory in Barnwood, is set to pull its adverts from 'unsafe' websites.

The world's second largest advertiser, the company is set to make a stand over online safety and pledge not to invest in any platforms which "create divisions in society", as reported by Sky.

The company spends billions of pounds promoting products including Persil, Dove, Magnum, PG Tips and Flora.

Unilver's chief marketing officer will make a speech later calling on the tech industry to win back the trust of the public.

He will say that Unilever will commit to pulling investment from any platforms that do not do enough to protect children or crack down on fake news, racism, sexism and terrorism. The company doesn't want to advertise its products on platforms that don't make a positive contribution to society.

He will call on the digital media industry to listen and act before readers stop going to their sites and advertisers stop advertising with them.

What do you think? Email mark@moosemarketingandpr.co.uk 

Subscribe to Punchline

Related Articles

Two-storey rooftop restaurant plans revealed Image

Two-storey rooftop restaurant plans revealed

Pictures have been released revealing ambitious plans to convert a major county building into a two-storey rooftop restaurant.

Well-known Cheltenham bar set to re-open Image

Well-known Cheltenham bar set to re-open

Back in March, the nightlife in Cheltenham suffered a blow with the sudden closure of a popular town centre party bar.

Warning: Major road upgrade on the way for Birdlip Image

Warning: Major road upgrade on the way for Birdlip

A popular route into Birdlip is being resurfaced from 30th August.

Victory! Common sense prevails as parking charges are dropped Image

Victory! Common sense prevails as parking charges are dropped

Controversial plans to impose new car parking charges in the Stroud district have today been scrapped.

Copyright 2018 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.