On the day they were originally supposed to report their results for the year, Superdry have made a different but no less significant announcement to the London Stock Exchange.

The Chetlenham-based fashion giant have appointed two industry heavy hitters to their new-look board as non-executive directors.

Following the acrimonious boardroom battle for control earlier in the year that saw founder Julian Dunkerton return to the top table, the whole of the existing board resigned from their posts.

That left Dunkerton and running mate Peter Williams in desperate need of new talent to help lead the brand back to success after a turbulent 2018.

Now, two people with a vast experience of the fashion and retail industry will be joining the board from July 11 - the day after the delayed accounts are revealed.

Helen Weir joins Superdry as senior independent director having recently been in the post of chief financial officer at Marks and Spencer PLC

Prior to her three years at M&S, Ms Weir was CFO at John Lewis Partnership and held finance roles at Lloyds Banking Group and Kingfisher PLC.

She currently has board roles at Just Eat PLC and the Rugby Football Union as well as being a trustee for charity Marie Curie.

The second appointment sees Alastair Miller take on the role of chair of the audit committee.

Mr Miller served as CFO of New Look Group between 2000 and 2014 and has since been working as a retail consultant and independent director of NewRiver PLC.

Superdry chairman Peter Williams said: I am delighted to welcome Helen and Alastair to the Board of Superdry.

"Since becoming Chairman in April it has been a priority of mine to restore the Board to full strength and these appointments are a big step in that direction.

Both Helen and Alastair have extensive relevant experience in the retail sector and have served as CFOs of major listed companies.

"As such I am sure they will both prove excellent additions to the Board as Superdry embarks on its turnaround.

"We continue to search for an additional two Non-Executive Directors and will make further announcements in due course."