Twitter trials doubling character limit
27th September 2017
Twitter is rolling out a 280-character limit to selected users, to help them express themselves fully.
The trial is being rolled out to a small percentage of Twitter's 328 million monthly users.
The company believes the 140-character limit is holding users back in languages like English and Spanish, as reported by Sky .
Just 0.4% of tweets sent in Japanese have 140 characters, compared to 9% of English tweets, the company said. This is because languages like Japanese and Chinese are able to convey more in one character, it said. That's why the new feature will be available in all languages apart from Chinese, Japanese and Korean.
Twitter says the social network will still be all about brevity and getting news and information across quickly.
The original 140-character limit was based on the old 160-character limit of text messages on mobile phones.
The latest move follows the removal of character limits from direct messages. Twitter has also recently stopped counting images, attachments and Twitter handles as part of the overall character limit.
What do you think? Has the 140-character limit held you back? Would 280 characters be better for your business? Email mark@moosemarketingandpr.co.uk
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