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Gloucestershire Business News

TV presenter joins food provenance group

Cotswold farmer and TV's Countryfile presenter Adam Henson has joined the Happerley Advisory Board which validates food provenance.

Adam, pictured with Clifford Freeman who co-founded Happerley with businessman and 10th generation farmer, Matthew Rymer, runs a 650 hectare farm and a range of commercial farming activities including the Cotswold Farm Park.

Peter Jinman, who chairs the Happerley board, said: "Adam runs a pioneering farming business on many fronts. He has done more than most to connect consumers to the origins of their food. To have his support and expertise on board will be beneficial to everyone."

Based at Apperley, near Gloucester, Happerley aims to promote transparency, provenance and honest food businesses for the benefit of the food industry and consumers.

Adam said: "What I like about Happerley is that its sole objective is to validate provenance for the benefit of everyone - from farmer to consumer and everyone in-between.

"In the UK we are unique in having Farm Assured auditing, and there are many very worthwhile niche schemes and assurances. What is missing is a scheme for all that pushes no creed or standard but delivers the whole truth - from seed to plate, protecting the provenance premium for all."

Adam joins a board that already includes Phil Ponsonby, CEO of Midcounties Cooperative; Sian Edmunds, leading food, farming and agriculture lawyer and partner in Bristol law firm Burges Salmon; Chris Crookall-Fallon of Co-op Futures, a community and co-operative business specialist; and Clifford Freeman, a hotelier and farmer.

To date, Gloucestershire farmer and longtime software business owner, Matthew Rymer, has privately funded the project , drawing support from across the whole food industry and is being championed by Midcounties Co-operative.

Following successful field trials and considerable new investment, next year will see a fast tracked membership growth. In 2018 it aims to have turned thousands of food businesses across the UK into Happerley Provenance Champions - with their ingredient supply chains certified and published into one public network.

It also expects to take the six passporting pilots, involving six food supply chains to Midcounties Co-operative, to commercial realisation by 2019.

Picture credit: Happerley.

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