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Gloucestershire Business News

Trail keeping festive spirit alive in Cheltenham

Quite what shape the festive season takes this year remains unclear, but the Christmas spirit will be alive, well and socially distanced on the streets of Cheltenham.

Cheltenham BID has been planning safe family activities for families and have created a Christmas Spirit Trail designed to encourage children to walk, have fun and get engaged.

Designed in partnership with QR code trail experts High Street Safari, the trail will run from December 7-January 3.

Taking in 10 characters around the town centre, the trail takes about 45 minutes over around 1.5 miles and is free for families and groups who can win a Christmas e-book at the end.

The trail, which is all outdoors and involved finding 10 jolly window characters, works by utilising contactless QR codes without the need to download or sign up to anything.

The Christmas Spirit Trail revolves around the story Albert Claus - the missing brother of Father Christmas whose job is to maintain the Spirit of Christmas by spreading joy bubbles on Christmas Day.

By visiting the trail stops and speaking to the cheerful Spirits of Christmas, players will learn what has happened to Albert and be able to solve the mystery, save him and read the conclusion with the free e-book.

When families in Cheltenham scan each character's unique QR code the character will burst to life with an animation on their smartphone and they'll learn their names, stories and gather clues.

Younger children will enjoy spotting the colourful characters in shop windows and older kids, and grown-up ones, will engage by hearing the stories.

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