Plans submitted to Gloucester City Council earlier this month reveal fresh details of the new flagship store.

Whilst contractors continue work on stripping out and refitting the former BHS unit on Eastgate Street, architects Whittam Cox have been busy finalising details for the store's exterior.

An initial signage application was submitted to the council back in March, but this was refused by the planning committee on the grounds that it was too prominent and visually intrusive. A decision notice added that it would have been out of character for the street scene and cause harm to the appearance of the conservation area.

This led Whittam Cox back to the drawing board, to produce the new designs complete with internally illuminated lettering, bus stop style hanging signs and a large glass facade.

Planning paperwork adds: "The proposed illuminance levels of these new signs are significantly less than that of the previous retailer occupying this unit".