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Gloucestershire Business News

Sweet dreams for bed company

British bed chain, Dreams, has been sold to a US company for £340 million.

The retailer, which has stores in Cheltenham and Gloucester, has been snapped up by mattress giant Tempur Sealy International, as reported by The Times.

Dreams went into administration eight years ago, before being bought by Sun European Partners for £35 million.

Over the last six years, the company has grown, generating £327 million in sales in 2020, despite store closures during three national lockdowns.

The firm credits its turnaround in fortunes to listening to customers, offering free returns and encouraging customers to replace their mattresses every eight years.

Dreams makes 290,000 mattresses a year in the UK and already stocks Tempur Sealy mattresses.

Image credit: Google Maps November 2020

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