Supermarket sales down at the big four, but up at the German discounters
By James Young | 20th August 2019
As sales decline across all four of the nation's big four supermarkets, both Lidl and Aldi have reported a significant jump.
The German discount chains are bucking the trend in the supermarket sales figures for the 12 weeks to August 11.
While Tesco, Sainsbury's Asda and Morrisons have all seen their sales fall when compared to the same period in 2018, the German discounters have seen growth.
Lidl's aggressive store opening strategy has seen them record a sales rise of 7.7 per cent while Aldi reported a 6.2 per cent hike.
Both of the German chains still have some way to go to force their way into the so-called big four, according to the research by Kantar.
Tesco still have the biggest market share in the UK, accounting for more than a quarter of all grocery sales with a 27 per cent share.
They recorded sales of £7.253 billion in the three months to August, down 1.6 per cent from the same three months last year.
Sainsbury's are next on the list with a 15.4 per cent share of the market, but again sales are down 0.6 per cent to £4.146 billion.
That keeps them ahead of Asda (14.9 per cent), who reported a 1.5 per cent reduction in sales to £4.019 billion.
Morrisons complete the top four with a 10.1 per cent share - a 2.7 per cent reduction to £2.708billion.
Aldi come in fifth on the list with a 8.1 per cent share and sales up from £2.041 billion to £2.168billion.
Lidl's 7.7 per cent rise saw them increase revenues from £1.466 billion to £1.579 billion for a 6.6 per cent share of the market.
Total grocery sales remained the same for the two periods with £26.885billion of sales recorded for the summer in both 2018 and 2019.
Copyright 2019 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.