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Gloucestershire Business News

Superdry to open new flagship store

Superdry, whose head office is on the KIngsditch Trading Estate in Cheltenham is opening a brand new flagship store on Oxford Street in London in the autumn, showing promise for the future of the high street.

Superdry's flagship store used to be on Regent Street, and it will replaced when it takes over the space previously held by Forever 21 near to Selfridges and next to new Bond Street Crossrail station.

The space totals 28,000 sq ft and covers two floors, which Superdry will split up into five different sections to represent the "style, culture and breadth" of the individual collections it now offers. This includes the new winter sports range it launched last week

As reported in Retail Sector, Julian Dunkerton, CEO of Superdry, said: "I am so excited to be opening a global flagship store for Superdry on Oxford Street. It's long been an ambition of mine and as our brand reset gathers pace, it's really important that we have a store in London which reflects the modern face of Superdry and where we are taking the brand.

"I'm a firm believer that physical stores will play a vital role in the future of retail, and as a proudly British brand, it's important we have the best possible presence for Superdry in London, for our customers, for our wholesale partners, and for the influencer community."

He added: "I'm also determined that the store will be as sustainable as it can possibly be, reflecting our commitment to become the most sustainable listed fashion brand."

Many Gloucestershire locals will remember Superdry's small beginnings in Cult Clothing on the Bath Road, so it is incredible to see that it has grown into a household name since all those years ago.

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