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Gloucestershire Business News

Superdry to be sold at M&S

Marks & Spencer is adding Superdry to its menswear range in time for Christmas.

The Cheltenham-based fashion brand is being added to M&S.com this month, along with lines from Ted Baker, Musto and Lyle & Scott, as reported by This is Money.

In a bid to attract more men to shop at M&S, it will be stocking Superdry casualwear, outerwear and accessories.

M&S already stocks 50 third-party retailers through its Brands at M&S strategy. The latest additions to the range will take its menswear brands to 17.

Third party brands account for 4.1 per cent of clothing and homeware sales for the retailer, bringing in £70 million in the last year.

Punchline said: "This is a move by Marks & Spencer and Superdry which couldn't have been predicted a few years ago, but it should be a great boost to both brands and help Superdry reach a wider range of shoppers."

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