Superdry makes a splash in India
By Richard Wright | 8th October 2021
Cheltenham company Superdry is aiming to make a splash in India with the relaunch of two flagship stores.
Seen as an iconic British fashion and lifestyle brand - Superdry - is famed for combining American design with Japanese style graphics.
Indian Retailer magazine reports the 'much-awaited' restyled stores are opening at Jio World Drive in the country's capital Mumbai.
The firm is unveiling a mainline store and an exclusive performance sports store, spread over 3,000 sq.ft.
Jio World Drive is Mumbai's new, vibrant 'urban hangout' and seen as a 'melting pot' of different brands.
Manu Sharma, Business Head, Superdry, said: "As we come out of Covid, customers are looking forward to stepping out and embracing various experiences in the real world.
"We have worked hard to upgrade the retail environment and heighten the in-store experience at our beautiful flagship stores in the heart of the city. And what better place than JWD, which we believe will become the most preferred destination in the city."
The relaunch focuses on the brand's commitment to sustainability across the jacket collection. A campaign 'Jackets Made Better' showcases the range and quality of product but also highlights sustainable design.
Superdry has diverted 40 million bottles from landfills, incineration, and the oceans this year. Every 'sports puffer jacket' boasts up to 10 bottles recycled.
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