Superdry backs campaign to make retail carbon neutral
By Rob Freeman | 10th November 2020
Superdry is among more than 60 leading retailers backing a campaign to make the industry carbon neutral in the next 20 years.
The retailers, which include major high street names such as Sainsbury's, River Island, Dixons Carphone, Costa Coffee, IKEA and Boots, are supporting the Climate Action Roadmap drawn up by the British Retail Consortium.
The aim is to ensure the industry and its supply chains are NetZero by 2040 with shops and warehouses hitting that target by 2030, deliveries by 2035 and products by 2040.
The roadmap key areas of action aim to putting decarbonisation at the core of all business decisions, reduce emissions from shops and distributions, move to net zero logistic operations, increase sustainably sourced products and help customers and employees to live low carbon lifestyles.
BRC chief executive Helen Dickinson said: "Climate change is a threat that none of us can afford to ignore.
"The BRC Climate Action Roadmap is a clear and decisive statement that the retail industry is ready to take on this challenge - to be part of the solution.
"By 2040, we want every UK customer to be able to be able to make purchases - in store and online - safe in the knowledge that they are not contributing to global heating."
Cheltenham-based fashion retailer Superdry has already taken steps to its aim of becoming the most sustainable listed global fashion brand within 10 minutes.
In that time, the company aims to use 100 per cent organic cotton and sustainable materials, have net zero carbon emissions and use 100 per cent recyclable packaging.
Chief executive Julian Dunkerton said: "We have a responsibility to make the best decisions to ensure we leave a positive environmental legacy for future generations.
"I am happy to support the BRC's Climate Action Roadmap, aligning Superdry's 2030 Net Zero target with the wider industry."
Superdry has already switched 19 per cent of its cotton to organic and recycled 30 million plastic bottles into jacket fill - reducing required energy - with 95 per cent of packaging now recyclable.
All its global operations use renewable electricity with 100 per cent renewable gas at its UK head office in Cheltenham while it has seen a 38 per cent reduction in energy use round the world in the last six years.
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