Superdry has appointed Lysa Hardy to its board as an independent non-executive director, with effect from May 1.

Lysa has extensive experience of marketing roles in the technology and retail sectors, including private equity and international roles, and is a specialist in multichannel, consumer brands and CRM/loyalty.

Lysa is currently chief marketing officer and executive director at Hotel Chocolat and non-executive director of a skincare start-up.

She has previously held executive roles at T-Mobile, Holland & Barrett, and Joules, and was previously a non-executive director of Raven Property Group Ltd.

Peter Sjölander, chair of the board of Superdry, said: "On behalf of the board, I am delighted to welcome Lysa as our new non-executive director. Her depth of experience in digital marketing and global business transformation will enhance the board's skillset as we continue to deliver on our strategic objectives."