Skip navigation

Gloucestershire Business News

Superdrug sees surge in home-salon products

TikTok trends and the cost of living have prompted a surge in home-salon product sales says Superdrug.

Home-salons came into force during lockdown when we were forced to grapple with hair, brown and nail maintenance ourselves.

Salons are now back open but the cash-saving move is one we have hung on to according to Superdrug.

The health and beauty giant has reported a boom in sales of its home-salon products, according to Retail Gazette.

It comes the same day as rival Revlon filed for bankruptcy in the US, blaming supply chain disruptions.

Superdrug recorded a 103 per cent rise in sales of its Studio Brow Razors and an upsurge in the hair category, with at-home salon hair tools up by 38 per cent versus 2019 and hair rollers up by 81 per cent versus 2021.

Nailcare has also seen massive growth with sales up by 77 per cent versus 2021.

Superdrug said many consumers began their at home beauty journeys throughout the pandemic, including manicures, online hair tutorials or how-to-wax guides.

New research revealed 34 per cent of shoppers replaced professional beauty and grooming treatments with DIY alternatives, and more than half of these intend to continue doing so.

Jamie Archer, own brand director at Superdrug, said: "The home salon trend is here to stay.

"It's been great to see these categories taking off and that the momentum is staying as shoppers look to experiment with beauty and try new treatments and looks.

"With the growth of TikTok our customers are able to trial a range of different trends from their homes, making beauty treatments even more accessible.

"We predict that we will continue to see growth in areas such as hair removal and DIY nails throughout the summer as the cost of living crisis continues and we will continue to offer consumers a little bit of everyday luxury at cost effective prices."

Related Articles

Gloucestershire mobile speed camera locations in July 2022 Image

Gloucestershire mobile speed camera locations in July 2022

The Mobile Camera Enforcement Unit is committed to reducing risks to road users caused by vehicles travelling at excessive speeds.

Superdry designer wins almost £100,000 in compensation Image

Superdry designer wins almost £100,000 in compensation

An experienced designer for Gloucestershire-based fashion retailer Superdry has won almost £100,000 in compensation after her bosses refused to promote her.

Bid to bring historic Old Station back to life Image

Bid to bring historic Old Station back to life

Cotswold District Council have committed to exploring options for bringing the Old Station in the centre of Cirencester back into use.

GFirst LEP launches new 'Made in Gloucestershire' initiative Image

GFirst LEP launches new 'Made in Gloucestershire' initiative

Championing the county’s best food and drink, Made in Gloucestershire is flying the flag for local producers.

Copyright 2022 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.