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Gloucestershire Business News

Superb sausage roll nets Lydney farm £10,000 prize

A superb sausage roll and a fabulous 'foggy' pasty have secured a Gloucestershire food producer a £10,000 reward.

Deborah Flint from Cinderhill Farm with the Food Glorious Food judges

Deborah Flint, producer of the tasty snacks at Cinderhill Farm in Lydney, scooped the prize after winning the Food Glorious Food competition run by the Midcounties Cooperative.

The competition saw food producers take part in a Dragon's Den-style pitch in front of a panel od expert judges that included Gloucester Rugby legend and one time Celebrity Master Chef winner Phil Vickery.

Countryfile presenter and Cotswold Farm Park owner Adam Henson, Paul Williamson from the award winning Hillside Brewery and Miss Macaroon founder Rosie Ginday MBE completed the panel.

And the experts all agreed that the Cinderhill Farm 'sausage roll of exceeding enormity' and 'foggy' pasty were crowned as the winners.

As well as the £10,000 investment, the winner receives an exclusive product listing in all 52 of the Midcounties Cooperative food stores in Gloucestershire.

Expert business development support and mentoring to ensure the products are a success as well as a marketing package to help launch the products are also part of the prize.

Thrilled at the win, Flint said that prize was the reward for the hard work of the team at Cinderhill Farm.

She said: "We've worked so hard to create the perfect sausage roll and can't believe that our product has been crowned the winner of Food Glorious Food.

"We'll be using the £10,000 investment to buy some much-needed additional cold storage and expanding our team so that we can bring Cinderhill Farm's products to more people in our community and beyond.

"The competition has been such an exciting process and it was fantastic to meet all the judges on the panel, who are all incredibly inspiring.

"We're proud to be flying the flag for Gloucestershire food and drink producers and proving that farming still has a huge role in the community here."

Cinderhill Farm took the prize ahead of nine other finalists, including Ella Rauen-Prestes from Fitbakes and Phil Penwarden from the Cheltenham Wine Company, who took consolation prizes.

They received listings in Midcounties' stores as well as a free one-day business seminar at Hartpury University.

Phil Ponsonby, CEO at The Midcounties Co-operative, said: "Our Food Glorious Food competition is all about showcasing what makes Gloucestershire food and drink some of the best in Britain.

"We're proud to be able to support Deborah and Cinderhill Farm to achieve their ambition.

"The standard of entries was incredibly high, and Deborah's stood out to us as an innovative and delicious product.

"Her sausage roll and foggy pasty use the highest quality ingredients sourced from her own farm and other local producers and she is committed to helping her community by employing local people.

"Deborah and Cinderhill Farm truly represent everything that our Best of our Counties initiative stands for.

The Midcounties Co-operative Food Glorious Food campaign was ran in conjunction with Hartpury University and Hartpury College, Folk2Folk and The Growth Hub.

Here at Punchline, we are happy to report the success story of a fabulous food producer from Gloucestershire - we can't wait to taste the winners.

However, the pictures... why do we need to see everything through a wacky rose-tinted filter?

A picture already says a thousand words, no need for it to keep talking.

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