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Gloucestershire Business News

Stroud Brewery reveals new look to spread message

Stroud Brewery has launched a new brand image and packaging range designed to help spread the message of responsibly farmed beer.

The independent, organic and B Corp certified brewery, founded in 2006, is looking to target ethically minded drinkers with a message calling people to 'drink responsibly farmed beer'.

It also aims to open conversations about why 'change is brewing' and how a regenerative approach to people and planet equals better business and beer.

Founder Greg Pilley said: "Research shows people are scrutinising the brands they associate with and with sales of organic produce on the rise, we realised it was time we spoke more confidently about our uncompromising values as well as our great tasting organic beer."

Mr Pilley said each decision is made with regeneration in mind.

"With everything we do we look for the opportunity to regenerate rather than degenerate," he said.

"We started with soil because if we continue to use non organic farming methods, our soils won't be capable of feeding us in 60 years, whereas by using organic methods, we work with nature to improve soils, sequester carbon, increase wildlife and produce ingredients as they should be."

Head brewer Ben Jennison-Phillips said the company looks to add a unique flourish to its beer.

He said: "We place an extremely high value on our locally grown, organic and hand malted barley as the backbone of our beer.

"With our extensive knowledge and relationships with organic hop producers, we've become known for the characterful flavours and aromas we consistently deliver."

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