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Gloucestershire Business News

Stroud-based foodies launch new NAFF brand

Two Stroud-based foodies have launched a brand-new range of products to target the sauce, rubs and pickles market.

James Horwood and James Moinet, who are best known as the brains behind highly successful Kitchen Garden Foods and Wolfys brands, have now launched their new range - NAFF.

James Horwood, co-founder of NAFF said: "NAFF is all about handmade, high quality products with impactful flavour. We recognised that there is increased demand for unique and punchy relishes, pickles, rubs and sauces so we decided to create something to explore that.

We've used all of the knowledge and expertise from Kitchen Garden to create something completely new, bold and brave.

"We really wanted to bring something different to the market, and it's a crowded market so we needed to make sure our branding and tone is disruptive and stand-out - but most importantly the products are good.

"NAFF is about making cool products, enjoying decent food, supporting independent business and generally just having some fun. It gives us the opportunity to be ourselves, collaborate with other producers and create awesome things that'll really push the boundaries."

James Moinet, (also co-founder) who's late aunt Barbara founded Kitchen Garden 32 years ago added: "NAFF is a really exciting new venture for our us and the feedback so far has been overwhelming!

"We have been making multi-award-winning products for over thirty years and so we've taken all of that expertise and pretty much flipped it on its head. It's a real opportunity for us to create some amazing products that wouldn't work under our existing brands, while giving us the freedom and flexibility to push the boundaries.

"We'd been talking about the idea for some years, but during the Pandemic lockdown we decided to really give it a push. And it's still very much a family affair with Barbara's son, Olly Moinet, working with us on the incredible branding.

"We've launched with 12 products with loads more already developed and ready to add to the range over the coming months. I can't wait."

From Grandpa's Dust, to Wham Bam, Slaw Dropper to Big Eddies, NAFF's expanding range of hot sauces, rubs, seasonings, pickles and relishes are set to hit the shelves of deli's, stalls and food outlets all around the UK.

For more information visit www.naff-food.com, email eat@naff-food.com or call 01453 759612.

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