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Gloucestershire Business News

Store announces move into Stroud’s new-look £25m shopping centre

Six new jobs will be created after a business described as UK's leading independent mother and babywear company announced a move into Stroud's Five Valley's shopping centre.

The new 1,205 square foot store is due to be opened at Five Valleys at the end of September in a prime retail unit fronting King Street by JoJo Maman Bébé.

The company is currently recruiting its new Stroud team and needs to fill six vanancies before it opens next month (September).

It is the first major announcement of a new company moving to the town centre development since Yorkshire-based Dransfield Properties Ltd embarked on its £25 million transformation of the centre.

Mark Dransfield, managing director for Dransfield Properties, said: "JoJo Maman Bébé is a great company which we have worked with for many years here at Dransfield Properties.

"We are proud to have successful JoJo stores at both our Sanderson Arcade development in Morpeth and Fox Valley in north Sheffield so we are really pleased to be building on our relationship with the new store at our Five Valley's development in Stroud.

"We are confident this will be a great addition to the town centre and look forward to making further announcements about new retailers joining the centre in the coming weeks."

The King Street frontage to Five Valley's has undergone a major transformation over the summer with a striking new glazed canopy entrance feature.

JoJo Maman Bébé was founded in 1993 by managing director Laura Tenison MBE, the company has more than 90 stores across the UK and sells a stylish range of high-quality maternity, nursery, baby and children's wear.

Ms Tenison said: "We are really excited about opening in Stroud as we know that local parents are in tune with our deep-seated values.

"JoJo is a Certified B Corp, with the mantra to put "people and planet above profit" written into the company statutes. Our teams offer old fashioned customer service backed up by an efficient omni-channel shopping experience."

Dransfield Properties is working with GFirst LEP which is providing a £1 million loan and a £3 million grant for the Five Valleys development.

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