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Gloucestershire Business News

Sponsors back Gloucester Rugby men and womens teams

Gloucester Rugby sponsors have given both the men and womens teams their backing for the coming year.

Storage products supplier BiGDUG and wine retailer Laithwaites have renewed their contracts with the mens team and both signed up as sponsors of the Gloucester-Hartpury women's team - helping to support the growth of women's rugby in the county.

BiGDUG returns as main sponsor of the men's team and the logo of the Gloucester based firm will feature on the front of the Cherry and White home and away shirts as well as the replica kit.

The Laithwaites logo will feature on the back of the kits.

The 2022/23 Gloucester Rugby home shirt is due to be unveiled today (Aug 5) at 2pm live on the club's Facebook and YouTube channel.

Chris Reilly, managing director at BiGDUG, said: "We're delighted to extend our main partner relationship with Gloucester Rugby - and to be part of the growth of the women's game with our front of shirt sponsorship of Gloucester-Hartpury.

The extension of our partnership with Gloucester Rugby is testament to the strong relationship we've built over the last two years and the enhanced brand profile that the association has brought.

"As a Gloucester-based company we are proud to be part of the Cherry and Whites family and to support the teams over the coming season".

Laithwaites has its fulfilment centre in Gloucester, which is home to more than 500 staff, their call centre, distribution centre and wine shop.

James Morrison, head of brand at Laithwaites, said: "We have thoroughly enjoyed working with Gloucester Rugby and it made a lot of sense for us to continue the good work we have been doing together."

Lance Bradley, CEO of Gloucester Rugby, welcomed their support.

"We are thrilled that BiGDUG have renewed their partnership with the club," he said.

"The two businesses have enjoyed a strong working relationship over the past season; we're just touching the surface of what can be achieved together."

He added: "Laithwaites are a fantastic local company; we have enjoyed building a relationship with them over the past season and on behalf of the entire club, we're grateful for their continued support."

Gloucester Rugby has also announced software services company Appsbroker as the club's official data partner.

Appsbroker is one of the largest Google Cloud partners in Europe and founder and CEO Mike Conner has been a season ticket holder at Kingsholm for over a decade.

His company will work with the club to improve data analytics across the organisation. Its branding will feature on the Gloucester Rugby and Gloucester-Hartpury playing kit and on the Compeed Shed stand.

He said: "I'm immensely proud to support this much-treasured club in finding new and innovative ways to connect with fans."

Mr Bradley said: "This is all about improving the way we gather, manage and use our data, so that we continually improve the experience our fans and business partners have when they're interacting with us."

The club has also just appointed Huw Warren as its new sales director.

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