Snapchat boosts e-commerce business offering
By Matt Hall | 24th May 2021
Social media giant Snapchat has launched some all-new shopping features on its app, including an augmented reality try-on feature and new 'Screenshop' product discovery tool.
In an effort to push further into e-commerce, Snapchat announced this package of new features, services and brand partnership options at its Partner Summit last week.
One of the biggest changes is that it's in-app store functionally, previously only available to selected brands, is now open to any retailer.
Businesses big and small will now be able to set up shoppable product catalogues on Snapchat to boost sales and add their own AR filters.
A statement said: "We're introducing new AR try on experiences with our fashion partners, bringing Snapchatters together with the businesses they care about through the Snapchat Camera. FARFETCH provides an immersive shopping experience using 3D Body Mesh and voice-enabled controls, so you can ask for items you're looking to browse and try on instantly with AR. It makes trying on and shopping fun, fast and easy.
"Public Profiles for Businesses now let brands establish a permanent presence on Snapchat to showcase your Lenses, Highlights and Stories. Brands can also enable browsing, try on and buying through Shops, turning Snapchat into a new point of sale."
Punchline says: "This is great news for small businesses - giving them an opportunity to showcase and promote their products to a new audience in a way previously exclusive to national and larger retailers."
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