Finding a toilet in Cheltenham has become a lot more convenient with the launch of a new pilot scheme for shoppers.

Part of the Cheltenham Toilet Partnership scheme, the Loos For You scheme is designed to make facilities more readily available for visitors.

A partnership between Cheltenham Borough Council, businesses and the Cheltenham Business Improvement District launched today with both John Lewis and Cavendish House making their toilets available during opening hours without the need for a purchase.

Councillor Chris Coleman, member for clean and green environment, said: ''This pilot is all about working with the local business community to offer clean, safe and accessible toilets for residents and visitors in the town. The extra convenience will benefit all.

"The council-run toilets will continue to be open as advertised and we hope that in the future if the pilot scheme is successful that more hospitality and retail outlets will join our partnership.

''We are keen to have feedback from those using these Loos For You'. Posters will be displayed in each facility, which will have details on how to give us feedback.''

Both shops are displaying Loos For You stickers provided by the council.

John Lewis Partnership department manager James Carter said: "We're really pleased to be working alongside the council and other local businesses in joining the Community Toilet Scheme.

"Access to clean facilities is important for many of our customers and visitors to Cheltenham, and this scheme will really help in maintaining the town as a great retail and leisure destination."