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Gloucestershire Business News

Sales down at jewellery chain

Sales have continued to fall at customisable jewellery chain, Pandora.

The Danish retailer, which has stores in Gloucester and Cheltenham, is best known for its charms to create custom bracelets. It has seen UK sales fall by eight per cent, but this is better than expected and better than the first quarter, which saw sales fall 13 per cent, as reported by Reuters.

Sales in Italy were down 10 per cent, which was also better than predicted. Despite the fall in sales, share prices rose by 6.5 per cent.

The company now plans to slim down its range to improve its performance. It has around 150 charm designs featuring a heart.

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