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Gloucestershire Business News

Sainsbury's to roll out Fresh Food Market concept

After a successful refurbishment of their Hempstead Valley site, Sainsbury's have revealed plans to roll out the Fresh Food Market concept across the country.

First launched in October 2020, the supermarket chain's Hempstead Valley superstore is more to its first Fresh Food Market.

And after positive customer and staff feedback on the new food hall format, they have announced further trials across more stores in 2020.

The new look Fresh Food Market consists of market style fresh fruit and vegetable sections, new signage and additional focus on seasonal foods and British heritage.

Sainsbury's property director, Patrick Dunne said: "Our Hempstead Valley store gives our customers a one-stop shop experience. We're really proud of it and the way in which we have completed the refurbishment works for our customers as efficiently and safely as possible.

"We will also use many of the learnings throughout the phases of work, together with the ongoing feedback from our customers and colleagues on our changes, to help us as we continue to invest in our stores.

"We're investing in our stores because we want our stores to be a hub of inspiration to help our customers create the plate of food that best serves them and their family."

Sainsbury's did not specify which or how many stores would be part of the ongoing trial.

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