Research shows glimmer of hope for struggling hospitality and beauty industries
By Matt Hall | 7th April 2021
Web traffic to warehouse specialist BiGDUG's website has seen a 90 per cent surge from brands in the hospitality industry when comparing February to March 2021.
News stories are everywhere promising the UK's suffering industries will re-float, but it is another thing entirely to begin to see actual positive change, glimmering in the dark waters that has become the British economy.
Gloucester-based BiGDUG has said giant hotel chains and even wedding businesses have been searching for warehouse and storage solutions, as they are set to boom as soon as the restrictions on guest numbers are lifted for ceremonies during June.
Figures show that an even bigger jump came from an industry that appears to have suffered most during the past year, the beauty industry.
The sector received 155 per cent more searches in the past month (compared to February), which BiGDUG said not only signals a potential recovery from the brink of collapse but a resurgence, as consumers step out of their homes and back into the public domain wanting to look fabulous again.
Luke Cameron, head of marketing at BiGDUG said: "BiGDUG has been closely monitoring our web traffic all year to see where interest is coming from. It may sound like an overly authoritative statement to say that those searching for items for stock control and warehouse expansion are clearly 'on the up' (or at very least, preparing for an uplift), but this is actually exactly what we can derive from the results they have seen - no business leader of sound mind is preparing to buy in more stock or is in need or more space, if their projections are looking ghastly.
"Obviously, we cannot proclaim ourselves to be a highly regarded data source for industry news, but you cannot deny the positive sparkle of hope that our findings have uncovered, in two potentially fading industries. It's so fantastic to think that we are uncovering little indicators that these valuable businesses are re-inflating."
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