Record Christmas for county-based kitchenware retailer ProCook
8th January 2018
Headline sales at Gloucestershire-based ProCook grew by 28 per cent in the company's eight weeks of peak trading, incorporating Black Friday, Christmas and the post-Christmas sale.
The result was driven by a 35 per cent increase in online sales and 17 per cent increase in retail sales. The company also notched up 12.5 per cent growth for the period against last year.
Black Friday was a particular success for the kitchenware and tableware brand, resulting in a record-breaking £1m week.
The firm's growing international channels contributed an encouraging five per cent of total sales, following the brand's move into six new European territories in 2017.
ProCook founder Daniel O'Neill (pictured below) said: "It's been a fantastic Christmas for us. Even with challenges of snow reducing footfall, pure retail like-for-likes remained steady and internet trading was over 30 per cent up on last year."
In addition to increased turnover, the retailer enjoyed a further two per cent gain in gross profit with a higher percentage of non-discounted sales.
Daniel O'Neill said: "2018 is setup to be a great year for ProCook, with significant range extension into tableware and more new stores on the way."
ProCook has its headquarters in Gloucester and has stores throughout the UK.
Punchline says ProCook is another great Gloucestershire success story, which looks set to go from strength to strength in 2018.
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