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Gloucestershire Business News

ProCook wins Direct Commerce Award

Kitchen and dining ware retailer and Punchline Top 100 employer ProCook  is celebrating after picking up an award at the ECMOD Direct Commerce Awards 2018.

For the third year running, Gloucestershire-based ProCook scooped the coveted prize in the Annual Sales of £15-30m B2C category.

Founder Daniel O'Neill said: "We're delighted to win a Direct Commerce award for the third year in a row. We've made strong progress again this year and to receive this honour again is recognition of all our hard work. We're extremely proud to have taken home this prize and want to thank our entire team for their incredible efforts."

The award follows another successful year for the brand, boosted by strong online sales and a continued consumer appetite for high quality cookware.

Overall sales for the financial year 2017/18 were up 20 per cent, including a 10 per cent like-for-like increase, taking the total revenue for the business to over £25m.

The growth has been attributed to a strong performance in the company's ecommerce channels, which grew by 43 per cent. Building on its expansion into Germany, the kitchenware brand entered the French market via Amazon.fr  in April 2017, and began shipping to a further six European countries later in the year.

The company worked hard to address challenges being faced across the retail sector, opening seven new stores during the period which contributed to an overall sales increase of 11 per cent.

Stephen Sanders, CEO, said "This strong level of progress is particularly pleasing after a very tough first quarter which saw overall growth at only five per cent and minus three per cent like-for-like. It shows the ongoing strength of the brand and justifies the investment across the whole of the business."

Find out more at https://www.procook.co.uk/ or call 0330 100 1010.

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