ProCook celebrates award win after successful year
By Sarah Wood | 22nd June 2021
Gloucester-based ProCook is celebrating this week, after picking up an award for Best B2C Brand at the 2021 Direct Commerce Awards.
ProCook scooped the coveted retail industry prize for a fifth consecutive time - this year in the Annual Sales of £50M+ category. The awards criteria focused on financial performance and breakthroughs achieved in the extraordinarily challenging 2020.
The brand, which has stores in Gloucester Quays and Cirencester, attributes its huge success in 2020 to having agile systems in place, which enabled a fast response to the challenges of the pandemic, supporting consumer demand for kitchenware and achieving significant growth in its newly expanded tableware category.
Despite homewares retailers experiencing a boost in 2020, as consumers focused on making home improvements and cooking exploded as a trend, CEO Steve Sanders was keen to highlight that the brand's recent success comes after many years of effort. Strategic planning and business model agility combined to deliver ProCook's continuous year-on-year growth since 2008.
Steve Sanders said: "2020 was incredibly challenging and required the dedication and focus of our entire team for us to navigate it successfully. Winning another Direct Commerce Award is fantastic recognition of all that hard work and this award really goes to our people who we'd like to thank.
"Throughout 2020 we adopted a 'values led' approach to business decisions that provided a guiding light for our leadership, always balancing the opportunity to delight our customers against the numbers. We believe this approach was key to our success. Our incredible growth has happened over a number of successive years, culminating in an amazing result for 2020 that has set us up for an exciting future."
ProCook recently reported its highest yielding financial year ever for 2020/21, with sales hitting £53.5m, a 37 per cent increase on 2019/20. The impressive figure broke all records at the company, more than doubling expected growth and delivering a healthy profit which will be reinvested for future growth.
Following these figures and with a strengthened commitment to multichannel, the company has also announced its decision to open six large format stores in strong retail destination centres in the coming months, including key stores at Cribbs Causeway in Bristol and Bluewater in Kent.
The brand has also launched a hub in the Netherlands to service European markets. The 20,000sq ft warehouse with offices, which is situated near Roermond, marks the first phase of ProCook's international expansion and will be followed by the opening of several European ProCook stores in the months ahead.
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