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Gloucestershire Business News

ProCook breaks Black Friday record

ProCook is celebrating a double win this week, hitting a new high with its biggest Black Friday to date and simultaneously breaking its own daily sales record.

With total Black Friday revenue 31 per cent up on last year at the Gloucester-based company, ProCook reported record sales across all channels, strengthening its position in the lead-up to Christmas in what has been a fantastic year for the company.

The cookware retailer has gone from strength to strength in 2017, opening seven new UK stores, winning a Direct Commerce award and expanding its international ecommerce offering to customers in eight European countries.

The growth in revenue at ProCook has been boosted by strong online sales and a continued consumer appetite for high quality cookware.

Owner Daniel O'Neill (pictured) said: "It's a huge boost for the whole company that we've achieved these two fantastic milestones. We're delighted to be able to bring our kitchenware, cookware and tableware to a whole new audience as we grow - it's an exciting time for ProCook. Customers have jumped on our Black Friday sale as we have fantastic deals on some of our biggest sellers."

Punchline says: Black Friday doesn't work for all retailers, but it's great to see it have such an impact for this Gloucester-based company.

What do you think? Email mark@moosemarketingandpr.co.uk 

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