Primark has today (Wednesday) launched its Click & Collect service at its Gloucester store on Eastgate Street for local shoppers to enjoy for the first time.

More than three quarters (158) of Primark's stores in Great Britain now offer the service, with all 187 stores in England, Scotland and Wales set to receive Click & Collect by this summer. Primark's store in Cheltenham High Street already offers Click & Collect.

Customers in Gloucester can now shop thousands of Primark products, including womenswear, menswear, kidswear and homeware, on the website, order through Click & Collect, then pick up their items at a convenient time.

It also gives customers access to new and expanded ranges they might not otherwise be able to get in their local store. This includes Primark's affordable adaptive clothing range, which launched earlier this year. 

The range offers more than 40 stylish wardrobe staples for men and women and has been specially designed around the needs of those living with a disability in partnership with adaptive designer and disability campaigner, Victoria Jenkins.

Kari Rodgers, UK retail director at Primark, said: "We're delighted to reveal the next wave of stores to offer Click & Collect, giving more customers the chance to shop online from the great ranges they know and love before collecting in store. With summer in sight, it's just one way we're making it even easier for everyone in Gloucester to get their summer wardrobe essentials."

The ongoing expansion of Click & Collect is just one part of Primark's ongoing investments in its stores, as it continues to look at ways to give shoppers greater convenience and choice and more reasons to visit their local high street.

Independent research conducted by Public First found that the retailer contributes £2.6 billion to the UK economy and supports 54,000 jobs across the country. In addition, 2.3 million people cite Primark as the main reason for visiting their high street each week, with every £10 spent at a Primark store also generating an additional £3.60 for the high street.

This means Primark supports around £1 billion of spending in other stores and £500 million in restaurants each year.